What is Called Founders?
Called Founders is for the women who feel it in their bones: that they came here for more.
Not just to build a business, but to answer a calling. To create something rooted in purpose, carried by vision, and designed to last.
It’s about aligning who you are with what you create and letting your business become an extension of your mission in the world. Called Founders is the gathering place, a guide, a catalyst for visionaries, creators, and entrepreneurs who refuse to settle for surface-level success.
It’s where inspiration meets action, where ideas are nurtured into impact, and where purpose-driven women turn their calling into a dynasty.
Through guidance, inspiration and real tools, we help you take the step to start - or scale - the business you are called to build, for yourself & the world.
Who is behind Called Founders?
I’m Sanna, a mom of two, a founder, and a woman who refused to settle. I didn’t arrive here with all the answers. I arrived here by choosing my own path over convention, truth over comfort, and creation over conformity.
I’ve breastfed through meetings, launched brands on little sleep, and raised wild-hearted children while questioning everything we’ve been told is “normal.” Motherhood hasn’t held me back from entrepreneurship... it has fueled it. It taught me resilience, creativity, and the power of building with both heart and strategy.
I am a lifestyle blogger, a social critic, and the founder of Naturheim Ecovillage, a living experiment in creating a regenerative way of life. I am the exclusive distributor of Biochi Shilajit in Sweden, The founder of Elitvatten and the founder of Queenance, an educational platform for women entrepreneurs who want to build authentic, soul-led brands rooted in their inner power.
I’ve created Called Founders & Queenance for women called to build something more. Something that flows like water, stands like nature, and lasts like a dynasty. Because this is not about chasing perfection. It’s about claiming your power. Your calling. Your creation. Your truth.
Called Founders & Queenance - the bridge
Called Founders is the voice. Queenance is the vehicle. Called Founders is where you first arrive - a space that speaks to the part of you that knows there is more. It reminds you of who you are, why you are here, and the power you carry.
It’s the spark, the inspiration, the gentle but steady reminder that you are called to more.
But inspiration without action fades. That’s why Called Founders is also a bridge leading you into Queenance.
Queenance is where vision turns into reality. It’s our membership platform designed for women who want to build bold, heart-led businesses without losing themselves in the process.
Inside, you’ll find not just inspiration but implementation:
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Courses that take you from foundations to advanced strategies
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Coaching that helps you move through blocks and into action
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A roadmap that blends clarity, authenticity, and soul with real business structures that last
And if you don’t yet have your own business offer, Queenance also gives you a way in. Through our partnership with Enagic, you can step into a proven high-ticket opportunity rooted in water, flow, energy, and life itself.
Called Founders wakes the calling. Queenance builds the path.
One is the reminder. The other is the roadmap. Together, they carry you from vision, to voice, to a brand and a business that makes impact.
Is this for you?
You don’t need to tick every box but if a few of these land, you’ll know.
✔ You feel a pull inside, a quiet knowing that you’re meant for more than “just getting by.”
✔ You want to build something of your own, but not at the cost of your soul, your health, or your family.
✔ You’re tired of the noise, the hype, the fake promises and crave real, grounded guidance.
✔ You have ideas, dreams, or a vision, but need structure and strategy to bring them to life.
✔ You want to grow a business that feels true - authentic, heart-led, and aligned with who you are.
✔ You believe wealth should come with meaning, not pressure.
✔ You’re ready to take courageous steps, even if you don’t feel “ready” yet.
✔ You want community, not competition - a place to be supported and to support others.
If you’re nodding… You’re already closer than you think.
Step into Queenance
Queenance isn’t just another platform. It’s a complete space for women who want to build businesses with both soul and structure.
Inside, you’ll find:
Full courses on branding, sales, marketing, finances, and visibility - explained simply and practically.
Step-by-step roadmaps that take you from the very beginning to scaling with confidence.
Live coaching and support to help you move through blocks and stay accountable.
Tools and templates so you don’t just learn - you implement.
A global community of women walking the same path, sharing the journey and cheering each other on.
This is where inspiration becomes action. This is where you build something that lasts.
Become a Queenance Member and start your journey today.
Reviews!
Here are a few of the fantastic people I am supporting on their business journey!